The Doghouse Kitchen Tasty Organic Dog Treats
A Blog: The Rise & Tribulations of an Organic Dog Treat Bakery

Wednesday, March 21

Thoughts on the Recent Dog Death and Illness that has resulted in a Massive Pet Food Recall 

1. As a dog lover, I feel horrible for the people who have either lost dogs as a function of this tainted food or have dogs that are in a state of sickness or discomfort.

2. As far as dog products go (and cat products are being recalled as well), over 50 brands have items affected by this. What does that mean to me? A few thoughts, in no particular order:
  • Big brands are interested in offering cost-effective products, regardless of the quality or individuality that exists (or doesn't) within the product.
  • How often are we sold the same thing under different names?
  • Many stores must have had numerous products on their shelves, all produced by the same third party, all sold under different brands. So a company like Menu Foods Income Fund (yes, the full name) controls a significant amount of shelf space.
  • In this particular case, when a customer chose a national brand over a store brand, they theoretically did so as a function of either marketing or brand loyalty. And in either case, the customer was buying the same product regardless!
3. Get a feel for your food producers. The Doghouse Kitchen is putting it all on the line to continue to flourish. Our company--and many companies like us--are only focused on feeding you or your dog the best quality foods they can create. We sweat and struggle to gain some of the market-share that is clearly occupied by multiple huge brands who all, ultimately, are selling you the same thing.

A basic Q&A about the recall is here, and the details of the recall are here.

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