The Doghouse Kitchen Tasty Organic Dog Treats
A Blog: The Rise & Tribulations of an Organic Dog Treat Bakery

Thursday, March 15

A re-structured business plan 

Over the past few months I've put a lot of time into reviewing the plan for The Doghouse Kitchen. Plans are supposed to be living documents, but as many of you know, the plan gets shoveled into a drawer, not to be seen again for many years. Or worse (and we were guilty of this), you start your business without a clearly defined plan.

A couple of years ago I put one together. I found a few templates (online and through a business advisor) and filled in the content under each heading. There was no cohesive direction, in many places the content was either disjointed or repetitive, and--and this is probably most important--the plan didn't do a good job representing The Doghouse Kitchen. Though I didn't realize this at the time, I was not connected to the content of the plan.

All that has recently changed. I have a new plan that has re-charged my confidence and re-aligned my thoughts on the business. It was a lot of work, but the results are refreshing.

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Our Treats Do Not Contain
Preservatives, GMO, Wheat, Salt, Refined Sugar, Corn, Soy
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Love for the Doggies, Fantastic Taste, Super-Human-Grade Organic Ingredients
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